Do you remember the old Marlboro ads? A man and his horse in front of the fire on a great plain under tall, blue evening skies.
A defining image of the spirit of the American West with all it implied about masculinity and personal freedom. This man, firelight in his face, leaning on the worn leather saddle, alone with the desert wind, an icon so powerful that every man wanted to be him and every woman wanted to have him... From this memory is born SANTAL 33: the ambition to create an olfactive form inspired by the great American myth still a source of fantasy for the rest of the world... A perfume that touches the sensual universality of this icon... that would intoxicate a man as much as a woman... that introduces our use of cardamom, iris, violet, ambrox which crackle in the formula and bring to this smoking wood alloy (Australian sandalwood, papyrus, cedarwood) some spicy, leathery, musky notes, and gives this perfume its unisex signature and addictive comfort. Here is, in a few words, what SANTAL 33 is... An open fire…The soft drift of smoke…Where sensuality rises after the light has gone.
Le Labo Say:
WE BELIEVE...
We believe that there are too many bottles of perfume and not enough soulful fragrances.
We believe the soul of a fragrance comes from the intention with which it is created and the attention with which it is prepared
We believe fine perfumery must create a shock - the shock of the new, combined with the shock of the intimately familiar
We believe that fine perfumery must be irreverent
We believe it is more humane to test cosmetics on New Yorkers than on animals
We believe celebrities should pay full price
We believe the future of luxury (hence of perfumery) lies in craftsmanship
We believe in the soulful power of thoughtful hands: hand-picked roses, hand-poured candles, hand-formulated perfumes and handshake agreements
We believe in the passionate souls who work close to us
We believe in Hafiz's take on life : "Act great, dear. Always act great"
We believe New York made us this way, with a dose of Wabi-Sabi and a few lines from Thoreau
We believe we/you should put away our modern tools and take the time to smell the roses along the way
We believe that we are only young once, but we can be immature forever
And we believe that explanation kills art. Therefore, forget about all of this !
